With this suggestive headline I refer to two excellent posts that I have read in recent weeks that could well be added in this third party as we are beginning to glimpse the last keys of the NEW ELDORADO , by which the participation of users is automatically in a PORTAL, based on gathering crowds (CROWD) to solve a specific problem of an EMPLOYER, where all parties win (PORTAL-WIN, COMPANY-WIN, CROWD-WIN).
We presented that same idea recently at the SOCOTE Congress organized by the ITIO-DOE-UPV Research Group , through a scientific article published in OTEA: with the purpose of transferring to the companies of our environment the keys so that they can grow alone by Internet without spending money, as Indicates the title of the post, not only about new businesses but also to boost current ones based on incorporating these dynamics into their innovation processes.
That is the basis of the business models that are beginning to flourish in Silicon Valley, within the framework of annual events such as CROWDCONF (in USA-San Francisco and Europe-Berlin, but at the same time, we must observe them with caution, because of the ” Deja Vu ” about “excessive” expectations, so as not to make the same mistakes of 2000 when the PuntoCom bubble burst. These businesses are also starting to flourish in Spain as it collects using collective intelligence.
Say Deja Vu, because it is not sustainable, as shown by a USA foundation repair company in Cleveland, Ohio. Over time new business models based on crowdsourcing where any of the 3 elements is not WIN (NOWIN), in the style:
– PORTAL-NOWIN, COMPANY-WIN, CROWD-WIN: as those based on offering free services to try to get an audience, and payment services (PREMIUM) do not arouse interest.
– PORTAL-WIN, EMPRESA- NOWIN , CROWD-WIN: as those based on exploiting companies in the same sector to force them to reduce their prices based on meeting demand.
– PORTAL-WIN, EMPRESA-WIN, CROWD- NOWIN : as those based on exploiting the crowd in an unethical way to pay only for the best design. There are cracks in the wall.
The first post written by Marta Dominguez, masterfully describes 5 keys that we must not forget if we want a business to grow only through the Internet:
“There is a certainty that uniforms business in Internet and off the Internet: the ideas that propagate win and those that do not go anywhere lose.From there, a digital business has its own key rules.Ignoring the rules of the Internet is like carrying a sailboat without motor When the ship stays in a zone of zero breeze, it does not matter the effort that is invested and the additional resources that are invested: it will remain stagnant while other ships, that have used their machines on board, have found the current of air in favor and sail in the stern.The 5 great rules of the Internet:
1- Great content
2- Be new all the time
3- Find the tribe or community itself
4- Disruptions that deserve the attention of a headline
5- Constant adaptation to the new market conditions “
The second post written by Enrique Estellés:
“The correct expression would be do ut des (which would be translated by” I give so that you des “), but the important thing is that both expressions serve to illustrate one of the fundamental bases of crowdsourcing: reciprocity, this reciprocity, defined as” correspondence “. mutuality of one person or thing with another “is based on the fact that any crowdsourcing activity carried out by a crowdworker, where it will bring work, money, knowledge and / or experience, must be rewarded in some way by the crowdsourcer. I indicated in the post about the definition of crowdsourcing, this reward may be economic, social recognition, self-esteem or development of personal abilities. “
makes reference to one of the keys described at the beginning of this post, the RECIPROCITY, that is, WIN-WIN-WIN, as explained in the article that we present in SOCOTE:
– Adequately reward the participation: 90-9 (little) -1 (much).
– All the agents involved must win: WIN (company) -WIN (crowd) -WIN (portal).
As an example, on the debate on whether or not YouTube is Crowdsourcing (extrapolated to the rest of the portals with continuous growth in number of users and content), we provide below our vision obtained through our experience, in case you can throw a little of light on this:
– PORTAL: earns the income of Google Adwords advertisers that overlap ads in the most viewed videos.
– CROWD: is entertained and learns new things for free (in the USA for years there are more searches on YouTube than on GOOGLE, people prefer to tell things to read to learn and learn).
– COMPANY: it publishes its videos there, that is to say it works for Youtube free uploading it and in exchange it obtains:
1) Visualizations of your product / service / brand for free (every day you can see more from the living room at home using a laptop, Netbook, iPad or TV with Internet).
2) You can send a link by email (public or private) to your contacts to see your video, a problem if it takes more than 10MBytes and can not be sent by email because of the limitations of the mail servers.
3) You can insert an embedded video on your website or blog, and other bloggers do the same.
Finally, I do it with a video that magnificently illustrates where good ideas come from, highlighting the two masterful phrases:
- “A hunch needs to collide with another hunch, through a system that allows these hunches to join and transform into something more great that the sums of the parts “
- ” The luck favors the connected mind “.